Animated logos are memorable and improve brand recall.

In a study by a Cleveland based market research firm Insivia, researchers found that consumers retained 95% of a message when seen as a video or animated content, compared to only 10% when seen as static text or graphic.

Benefits of an animated logo.

1. They are more arresting
2. Animated logos are more engaging
3. They are more memorable and improve brand recall
4. They can help tell a story
5. They can express your brand personality
6. Animated logos can help increase your digital marketing performance
7. They have a high return on investment. 

Human brains are structured in a way that our DNA is wired to notice things that move. The built-in human survival mechanism has a bias towards movement. Objects that move cause us to pause and take notice. Whereas a static image may as well be wallpaper, we see it, but we don’t acknowledge it. A recent study reported that animation has a 400 percent greater chance of grabbing one’s attention when compared to a static image.

Consumers are 12 times more likely to watch an animation compared to reading some text. Because animated logos are more engaging, their inclusion on a landing page is more likely to increase conversion rates by up to 80 Percent. They have also been known to boost views by up to 48% on social media. Moving content in emails can increase click-through rates by up to 200 -300 percent.

Story telling is a fundamental ritual amongst humans and has been around for hundreds of years. This ritual can also be achieved through video storytelling. Research has shown that if consumers love a brands story, they are more inclined to make a purchase.

Your logo is your brands personality. The digital world is impersonal, and it makes sense to create a connection with that brand personality. Animating your logo can create the connection you are looking for, a connection that attracts customers.

Animated logos are known to increase the time people spend on your website, which leads to an increase in dwell time and a decreased bounce rate. Two metrics Google use to rate which websites to prioritise.

Research has also shown that people are more inclined to actively engage with animated content, be it a share, like or comment.

Animated Logos and video have a high ROI. When it comes to marketing, an animated logo is a low-cost brand asset that can be used effectively across many marketing platforms, such as TV adverts, Digital advertising, Websites, Social Media, YouTube, Digital Signage, Landing Pages, PowerPoint Presentations and Screen Savers. A single assent that can be used across many platforms, creating a seamless and engaging experience.

Animated logos are an important asset to drive any brand into the future. They are effective in driving digital marketing, everything from increasing SEO, clicks, likes and shares.